For employed women with 10+ years of experience, ready to build wealth on their own terms

Before you start a business,
start with you.

EARN is a guided app with essential business steps. Four proven steps and fill-in-the-blank templates, starting with who you are. Join the 8-week EARN Mastermind with Rosley, or start with the app on your own.

EARN Mastermind R3 997 · EARN App R997

The business is already in you.

You've tried things that didn't feel like you — and some cost you money and time. EARN works the other way round. First you get clear on who you are. Then you build a business that fits your life.

What you'll have

A clear business idea that grows from who you are, a plan on one page, a brand and a first-steps plan.

Why it works

Women like you have already done it — one has presented her plan to an investor. And with mentorship, Rosley meets with your group every week.

How fast

Eight modules, one a week, so eight weeks with mentorship. You see progress from your very first evening.

How easy

Fifteen minutes an evening. Type or simply talk. No money needed to start.

Eight modules. Eight weeks. Four proven steps.

Each stage opens when you finish the one before — so you always know your next step.

WEEKS 1–2 · ENVISION

  1. 1

    Meet the real you

    Your life timeline, your values and what you've overcome — who you are beyond your job title.

  2. 2

    Find your idea

    Shape a business idea that grows from your purpose, and test it against real customer evidence.

+ With mentorship: a live group session with Rosley each week

WEEKS 3–4 · ACT

  1. 3

    Your business on one page

    A simple business model canvas: who you serve, what you offer and how it makes money.

  2. 4

    Your money and your plan

    Price for your value, see a simple cash flow, and leave with a business plan you can show a funder.

+ With mentorship: a live group session with Rosley each week

WEEKS 5–6 · REACH

  1. 5

    Find your brand

    Your why, your personality, your message and your look.

  2. 6

    Find your people

    Know who you serve, shape your offer, and partner with people who already have their trust.

+ With mentorship: a live group session with Rosley each week

WEEKS 7–8 · NAVIGATE

  1. 7

    Set it up properly

    Business structure, compliance, key agreements and simple routines.

  2. 8

    Wearing all the hats

    What it really means to be the entrepreneur — and your first-steps action plan.

+ With mentorship: a live group session with Rosley each week

Is this for you?

This is for you if…

  • ✓You're a manager, supervisor or specialist — in banking, finance, HR, legal, operations, manufacturing or admin
  • ✓You're grateful for your job, but you want something that's 100% yours
  • ✓You don't have a business idea yet — or you've tried things that didn't feel like you, and some even failed
  • ✓You want to start alongside your salary, not instead of it

This is not for you if…

  • ✕You're looking for a get-rich-quick scheme
  • ✕You want to sell someone else's products through network marketing
  • ✕You're not willing to spend time getting to know yourself first

What women say

"It gave me direction."

Senior credit analyst, investment sector

"It gave me hope that at 40, I could create something totally of my own."

Operations supervisor, brewing industry

"For the longest time my business plan resided, "safely", in my mind until I met Rosley Sibanda. Through EARN mentorship she finally got the business plan out of my mind and onto paper, resulting in clearer strategic steps forward. To date I have successfully presented a Funders document to a potential Investor, thanks to the EARN ACT programme."

Olivia Shelton, founder of a proudly Zimbabwean scalp care hair range

"She is a pro Coach & Mentor. She helped me to grow & shape my business when I couldn't believe in myself and the business (Brut Rose Beauty), from website to the marketing."

Pamela Huni, Brut Rose Beauty

"I struggled to find the right path. EARN gave me clarity and direction to finally move forward."

Angie Khati

"I didn't know what to expect, but this helped me clearly understand my business - from purpose to finances. I feel confident in my next steps."

Nkamo Bakoba

"I was unclear about my direction. These sessions helped me align my values with my business - it's been a real turning point."

Ona Sellwane

"Easy to follow and truly empowering. EARN gave me the confidence to step into my business with boldness - the perfect first step to becoming your own boss. Thank you for your guidance and support."

Ifemi Malese

Everything you can get

The EARN guided app — all four stages

Essential business steps with fill-in-the-blank templates. Answer short questions by typing or simply talking, and get an instant, personal response built from your own answers. Private, saved, at your pace — lifetime access, always upgraded.

Value R2 750

Eight weekly group sessions with Rosley

One live session a week for eight weeks, in a small private group of 5 to 10 women — so you never get stuck and never do it alone.

MENTORSHIP ONLY

Value R12 000

Plus, your bonuses

Bonus: Your Business Systems Toolkit (13–14 SOPs)

Step-by-step guides for the everyday running of your business, so you don't have to invent every process yourself.

Value R1 500

Bonus: Your Goal-Setting Tool

Turn your vision into clear goals you can track alongside your job — so you always know if you're on course.

Value R750

Bonus: Your Funder-Ready Business Plan

The one-page canvas and business plan you build in ACT, laid out the way banks and funders read it.

Value R1 500

Bonus: Your Ready-to-Use Brand Kit

Your colours, fonts and message from REACH in one place, so you look professional from day one — without paying a designer.

Value R1 200

Bonus: Your First 90 Days Roadmap

From NAVIGATE: exactly what to do next, week by week, once you finish the app.

Value R800

Bonus: The EARN Sisterhood Peer Circle

A private circle with the other women in your group, to cheer each other on, share wins and stay accountable between sessions.

MENTORSHIP ONLY

Value R1 000

Bonus: 30 Vetted South African Business Ideas

Real ideas that work here at home, so you never stare at a blank page — and can see which ones fit the woman you discover in ENVISION.

Included

Bonus: 54 Ready-to-Use AI Prompts

Copy, paste and let AI do the heavy lifting — for your brand, your posts and your planning. The machine works for you, once you know who you are.

Included

Choose how you'd like to start

EARN App

Go at your own pace, on your own.

  • ✓The EARN guided app — all four stages
  • ✓Your Business Systems Toolkit (13–14 SOPs)
  • ✓Your Goal-Setting Tool
  • ✓Your Funder-Ready Business Plan
  • ✓Your Ready-to-Use Brand Kit
  • ✓Your First 90 Days Roadmap
  • ✓30 Vetted South African Business Ideas
  • ✓54 Ready-to-Use AI Prompts

Total value: R8 500

R997

Start today — any time

MOST SUPPORT

EARN App + Mentorship

The app, with Rosley beside you every week.

  • ✓The EARN guided app — all four stages
  • ✓Eight weekly group sessions with Rosley
  • ✓Your Business Systems Toolkit (13–14 SOPs)
  • ✓Your Goal-Setting Tool
  • ✓Your Funder-Ready Business Plan
  • ✓Your Ready-to-Use Brand Kit
  • ✓Your First 90 Days Roadmap
  • ✓The EARN Sisterhood Peer Circle
  • ✓30 Vetted South African Business Ideas
  • ✓54 Ready-to-Use AI Prompts

Total value: R21 500

R3 997

Small group of 5 to 10 women · Next intake starts [date]

Mentorship groups are kept small — 5 to 10 women — so every woman is seen and heard.

Rosley Sibanda, founder of EARN

Meet Rosley

I spent 28 years in banking. I know what it is to be good at your job, grateful for it, and still wonder what else you were made for. I built my own business from there, and created EARN to help women like you find your way — with guidance, not guesswork.

Rosley

Founder of EARN

Questions

What's the difference between the two options?

Both give you the full app and the bonuses. With mentorship, you also join a small group of 5 to 10 women for a live session with Rosley every week for eight weeks, plus the Sisterhood Peer Circle.

How much time does it take each week?

About 15 minutes most evenings in the app. With mentorship, add one live group session with Rosley a week.

I don't have a business idea yet.

That's where most women start. The app begins with you, and your idea grows from there.

Can I start with the app and add mentorship later?

Yes. Start with the app today, and join the next mentorship intake when a place opens.

What if I fall behind?

Your work saves as you go. With mentorship, your check-in is there to help you catch up — not to judge you.

Your career built a foundation. Build on it.

Eight steps · Your own pace or with Rosley beside you